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It comes as no surprise that Kérastase is celebrity stylist–approved and considered to be one of the best haircare brands out there. When your hair could use some extra TLC, turn to Kérastase for its restorative treatments. "It's truly the best on the market for masks, oils, and reparative products," says Wood. Biologically speaking, hair has evolved to protect us, to keep us warm. It's deeply personal, and it connects us to a larger world — to our family, our community, our culture.
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You might also opt for a clean beauty product if you’ve reacted negatively to fragrances, emulsifiers, or preservatives. Also, clean hair products can help reverse damage from heat or frequent bleaching. Since they don’t contain sulfates and many use hydrating plant-based ingredients, you could see the health of your hair improve after using a clean hair product. “Once I started using healthier hair products, I noticed a difference in the integrity of my hair, growth, and strength,” Angelone adds.
Beauty
For this story, she researched dozens of shampoos, read reviews, and consulted expert hairstylists Faith Huffnagle Armstrong, Leigh Hardges, Stephanie Angelone, and board-certified dermatologist Dr. Claire Wolinsky. To help you sort through the hairstyling product maze, THS has put together a glossary of the styling products you'll need to pull off any fabulous look. While mastering a signature do can take time, it's well worth the effort and can easily be achieved with the help of the amazing range of products on shelves today. This targeted serum contains a split-end mending trifecta of pea protein, hydrolysed quinoa, and baobab seed oil, alongside the brand’s proprietary Alpha Keratin 60ku to nourish and condition hair. Ouai’s version uses hyaluronic acid to add shine and reduce frizz, and rice water to create a glass hair effect. This state-of-the-art speed hair straightener from CHI earned a rare 100 out of 100 from GH Beauty Lab expert evaluators in flat iron testing.
What is a hair growth serum

Inject lasting body and fullness into fine or flat hair by misting this GH Beauty Lab thickening spray test winner from hairstylist Kristin Ess. 91% of users agreed that it made hair look instantly voluminous, and it was tops for thickening. Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She has fine, partially color-treated hair and has personal experience with several of the brands and products on this list. Keep reading to learn all about the best haircare brands, from drugstore classics to niche indie companies and splurge-worthy picks. Beyoncé came under fire when her hair care brand was first announced in 2023.
Best Hair Oil: Ranavat Might Majesty Fortifying Hair Serum
And with other harsh agents like sulfates floating around in certain formulas, it can really start to feel like a minefield when you're on the hunt for a good shampoo, conditioner, or other treatment. In order to finally cut through the noise, I asked them what brands they actually consider top-notch for every hair type and what each brand's hero products are. Read on below for the best haircare brands of all time, according to the pros.
"Having an entire line dedicated to blonde hair with so much research and design into their products it makes it stand out," he says. For the perfect sleek blowout, Yumi recommends the 2 in 1 Silkening Leave-in Conditioner and for nourishing hydration, the Deep Conditioner Shine Treatment. Kousakis built a wig that was permed with free-flowing curls to give him that tousled look. “The punch of chocolate livened him up, and showed the dimension of the curl on camera,” she says. All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Laia Garcia-Furtado, senior fashion news editor
“A measured approach is best.” To that end, get comfortable with the fact that you’ll need to be both consistent and patient in your usage, as the results can take time. Also, consider avoiding formulations that contain additives that might irritating to the scalp and inadvertently cause dryness or itchiness, such as harsh chemicals, dyes, and fragrances. Instead, seek out those that have been dermatologist-tested, says Dr. Shaver. Irene Richardson is a writer with over five years of experience covering fashion and beauty trends.
Using a Pureology product is another way to cut water consumption while you’re taking a shorter shower. According to their website, the brand reduced the amount of water needed per batch in their manufacturing processes. Pureology scores straight As for sustainability by packing its vegan products using 95 percent post-consumer recycled materials that are 100 percent recyclable.
Exclusive New Peptide-Infused Hair Care Brand, V&Co. Beauty, Launches in Major Retailers Across the Nation - PR Newswire
Exclusive New Peptide-Infused Hair Care Brand, V&Co. Beauty, Launches in Major Retailers Across the Nation.
Posted: Tue, 05 Mar 2024 08:00:00 GMT [source]
Melissa Rose, a hairstylist at Arisa NYC says that the brand has some stellar formulas — namely, the OUAI Detox Shampoo. First, there's the business of figuring out what your hair needs, which can be a long and complicated process in itself. Coupled with the overwhelming (and ever-growing) number of brands on the market, finding your perfect products sometimes even feels impossible.
For polished styles or a fresh-looking blowout, Damon reaches for Paul Mitchell. "They have a wide variety of amazing products, but I know I can always count on the Super Skinny Serum for absolutely any style," she says. "I like to use it on damp hair before a blowout to help prevent any frizz from happening in the process. I then like to rub some on my hands and brush them through the hair after it's dry to lock in shine."
This hairstylist-loved brand incorporates playful branding along with its unique, effective formulas. Dueñas recommends the Plus Size Perfect Body Mousse, which provides medium hold and a boost of volume, and Un.Done Matte Texture Spray, a dry finishing spray that helps create a tousled texture. If you struggle to find hair products that meet your specific needs, Function of Beauty might be your solution. This buzzed-about brand allows you to create your own customized formulas, from shampoo and conditioner to serums and masks. For a fun twist, you can further personalize your products by choosing a color and scent. Created by celebrity hairstylist Jen Atkin, OUAI features a lineup of chicly packaged hair care products infused with noteworthy scents.
These ingredients are those that aren’t typically found in the diet, such as minoxidil and plant-based compounds. That’s because factors like genetics, your nutrition, stress and anxiety, and changes in your hormones, metabolism, or medications can all contribute to thinning hair. And the cause of your hair loss can help you determine the right ingredients for you—and, with that, the best hair growth serum. Therefore, “the best guidance is to ask questions and rely on trusted sources for scientific evidence and advice that is tailored to your individual need,” she instructs. With that in mind, consider these the serums worth trying to achieve your unique hair goals. In addition to using clean beauty practices in his ingredients, when we spoke to Van Ness last year, he also told us the brand chooses sustainable packaging whenever possible and opts for materials like aluminum and post-consumer plastic.
It makes my blonde look brighter and my overall hair texture look and feel considerably shinier and smoother. My personal color-treated hair aside, I can confidently say that this brand will impress anyone with their range of styling products. They have shampoo and conditioners designed to maximize volume, repair damage, protect color, stimulate hair growth, nourish the scalp—there’s something for everyone.
The brand doesn’t just feature a collection of pillows—they’re weighted pillows in three size and weight options that allow for comfortable lap placement and convenient transport from room to room. These essentials are filled with a combination of recycled glass beads and polyurethane foam that also happens to produce excellent meditation cushions, too. Apart from its function as a commercial for the products, the video also appears to be the singer’s way of addressing some of the backlash and doubt she has received. This conditioner is ultra-light, but delivers deep hydration with plant-based proteins and essential nutrients like niacinamide for gorgeous, hydrated hair that won't break or split off at the ends. Hill is also quick to sing its praises, stating that Design Essentials products are of superior quality. They also come at a fair price point and some items can even help manage certain scalp conditions.